Let me remind you first -This is not an article, it is a concise black book to earn immense money online through blogging.
When you begin your blog, your dream was to construct a consistent source of passive income while you do your favorite work like fishing, traveling, but an unrealistic one, For most of the bloggers out there. Am i right ?
There are three type of website, generating income online E-commerce , affiliate marketing and Advertising.
E-commerce website get income from the direct sales of product or services like amazon ,froogle, ebay, odesk , elancer etc.
Affiliate marketing websites like johnchow.com get referral fee from merchant when their product or service is used by the website reader, using his referral links/
Advertising websites receive ad revenue, like ours, for displaying ads on their websites- like blogs, forums and newsletters.
In this, whole article, I will discuss the third method to earn gigantic money from blogging.
Your dream may be to construct a website, have people visit in droves, and then rake in ad revenue while relaxing at the beach. Its a common dream, but an unrealistic one for most people and businesses, that is. If you have the right nice of site and if you work hard and smart, however, you might be able to accomplish at least modest advertising revenue from your site. Whether youll put in much seashore-time, remains to be seen.
When you begin your blog, your dream was to construct a consistent source of passive income while you do your favorite work like fishing, traveling, but an unrealistic one, For most of the bloggers out there. Am i right ?
There are three type of website, generating income online E-commerce , affiliate marketing and Advertising.
E-commerce website get income from the direct sales of product or services like amazon ,froogle, ebay, odesk , elancer etc.
Affiliate marketing websites like johnchow.com get referral fee from merchant when their product or service is used by the website reader, using his referral links/
Advertising websites receive ad revenue, like ours, for displaying ads on their websites- like blogs, forums and newsletters.
In this, whole article, I will discuss the third method to earn gigantic money from blogging.
Your dream may be to construct a website, have people visit in droves, and then rake in ad revenue while relaxing at the beach. Its a common dream, but an unrealistic one for most people and businesses, that is. If you have the right nice of site and if you work hard and smart, however, you might be able to accomplish at least modest advertising revenue from your site. Whether youll put in much seashore-time, remains to be seen.
- STATING THE OBVIOUS
Before I begin, let me state a few obvious principles of the advertising field:
- Higher priced products and services can afford to pay more for advertising than low-priced industries.
- Only targeted advertising will ever be clicked on. If you put a general drug store banner ad on a model racing car website, you wont sell much antacid. UN-targeted advertising sells for perhaps 50 cents per 1,000 page views or less not enough to earn a living.
- Advertising is priced on supply and demand. Right now there is an unlimited supply of webpages on the Internet. But if there is a demand for your site (that is, if you gain a lot of targeted traffic) and your site has a critical target audience then youll be noticed by advertisers.
- WAYS OF PAYING FOR ADVERTISEMENTS
There are three main methods of pricing advertising:
- CPM (cost per thousand views). This is the traditional way television, radio, magazine, and newspaper advertising is sold. A few higher value sites can sell ads this way on the Internet, but its not easy.
- CPC (cost per click) or PPC (pay per click). In this pay-for-performance model, the advertiser pays only if a potential customer cares enough about the ad to click on it. By far the largest amount of Internet advertising is sold via this model.
- CPA (cost per action) is either pay-per-lead or pay-per-sale. Affiliate marketing (which well explore in another article in this series) runs upon this model.
Now lets see at the 8 steps to ad revenue generation
1. Provide High Quality Content Centered Around A Commercially Viable Industry
Unless your website is related to an industry that is commercially viable, the chances are you wont be able to make much money on advertising. Simply speaking, advertisers will only pay you for advertising if it helps them make money. This is the only reason right now a lots of new blogs are coming in mobile
I have a friend who is a true expert on English grammar. He has developed a whole website around correct grammatical usage. Its even getting some traffic. Consider who such a site might attract:
- English teachers
- Non-native speakers trying to learn correct English
- Students who have an assignment to complete for class
Are these people likely to spend money upon this subject? Not likely. A dictionary publisher might desire to advertise here, but since the book sells for $25 or less and there isnt hot competition for dictionaries these days, publishers wont pay much for advertising. If you had online English classes, you might want to advertise. But yet, these ads wouldnt sell for much.
Should my grammatical friend expect much advertising revenue? No.
I have another friend who has a nursing website that has attracted interest from pharmaceuticals. Since the drug industry is very competitive and sells some tall priced products, this kind of website has the potential to make fine money, if developed properly.
Not only do you need a commercial field, you must also provide high quality content:
- You wont gain much attention if people dont learn from your website. If they learn, theyre more likely to return.
- The Google Panda algorithm update tends to give lower rankings to sites with poor content, measured by such things as bounce rate, the presence of obtrusive ads, and evidence of scraping or duplication of something upon another site.
- Internet users are getting more sophisticated and wont settle for mediocre content. Theyll leave speedily if they dont find what theyre looking for.
2. Optimize Your Content On High-Priced Keywords
Assuming that youve got step 1 under control, now move to optimize your content around high-priced keywords. You can use the Google AdWords Keyword Tool to locate out what keywords acquire the highest bids in your niche.
You optimize your content in two primary ways.
- Keyword focus. Select the two or three dozen highest priced keywords in your industry or niche. Then write content about these topics.
- Keyword placement. Put high-priced keywords (wherever appropriate) in your:
- Title tags
- Subheadings
- Alt tags for graphics
- Filenames for graphics and webpages
- In hypertext linked words and phrases.
- In the first and last paragraphs
Its not enough to have good content. Youll want to focus your efforts on the most profitable topics, and then make positive your content is indexed correctly by the search engines for these profitable keywords.
I have already published an article how to find out most profitable buyer keywords using free adwords tools. before moving upon next point, it is highly advised to digest this article properly.
3. Generate Lots Of Traffic To Your Site
Perhaps this goes without saying, but unless you have lots and lots of traffic to your website, you wont make much money selling advertising. How do you get traffic? This is a complex topic, but mainly three ways:
- Search Rankings. Get highly ranked on the search engines for your keywords. In part, you achieve this by step 2
- Links. Get links and recommendations to your website from other sites, blogs, social media, directories, etc.
- Ads. Pay for advertising to get people to your site so theyll look the advertising there.
If you were to attempt to sell advertising directly, one of the first questions their media buyers will ask you is: What is your monthly number of unique visitors or pageviews? Unless you have healthy numbers, they wont pursue you. Get the traffic and you may begin to attract interested advertisers.
if you are trying to sell ads space directly , then provide all the critical matrices like page rank, Alexa rank, unique page view per day , types of visitors coming from, source of traffic , your highly placed keywords, and not to forget your rates for each ad zone.
Google analytics and state-counters are two commonly used analytical tools most bloggers used to collect every these types of matrices.
4. Determine What Kind Of Advertising Is Selling In This Niche
If youre pursuing an advertising revenue strategy for your site, you will have done a lot of looking at competition websites to see what makes them good and to determine how you can be even better.
Type and Size of Advertising. Is most of the advertizing in your industry Google text ads or display ads (that is, graphic ads)? If display ads are popular, what size appears most often?
As of February 28, 2011, the Internet Advertising Bureau (IAB) lists seven standard ad units (dimensions in pixels are in parentheses):
- Medium Rectangle (300 x 250)
- Rectangle (180 x 150)
- Leaderboard (728 x 90)
- Skyscraper (160 x 600)
- Half Page Ad (300 x 600)
- Button 2 (120 x 60)
- Microbar (88 x 31)
One size thats shown as delisted is the Full Banner (468 x 60). Youll still see this widely on the Internet, but not upon sites that are seeking to sell to advertisers that pay well. Sometimes youll see other sizes, but for designing your own page, stick to the most well-liked sizes in your niche or industry.
Source of Advertising. Now see deeper to determine the source of advertising. Most third-party ads have two URLs.
- Intermediate URL of the ad server. The adserver is the company that displays the ad as well as counting and collecting information upon the click-through, then redirects the users web browser to the
- Destination URL upon the landing page of the advertisers website, where the Internet user is supposed to end up.
If you can figure out what the adserver company is, you can learn something about the advertising type. The intermediate URL can sometimes be seen by putting your cursor over the ad (without clicking) and looking for a URL at the bottom left of your web browser frame. However, some types of ad technologies dont disclose the intermediate URL and its difficult to see in the URL in the bar at the summit of your browser, since it redirects so quick. Another approach is to right-click to view source.
What youre looking for is the name of the adserving company (not the brand of the ad serving software). For example, DoubleClick (now owned by Google) is often used to display higher-priced ads upon better sites. Ad networks, on the other hand, display lower-priced ads. Youll see some of the names of ad networks in step 7 under. The detective work you do here may pay off in useful intelligence to help you manufacture your own strategy.
5. Design Your Web Page Template For Advertising
Now that youve gotten an idea of how companies tend to advertise in your niche or industry, you need to design your webpage template to accommodate the most well-liked ad sizes. Be cautious not to so overload your webpage template so it looks cluttered.
Dont be selfish.
A few ads designed to fit nicely on your webpage will achieve a professional appearance without looking overdone. And only the most prominent ads will acquire many click-throughs anyway.
Typically, a site offering advertising will display a leaderboard (72890) across the summit, with another ad size along the right side of the page.
Google AdSense ads can be placed anywhere on the page. But too often they tend to clutter the site and create it more hard for readers to gain to the information they desire. Be wise and experiment.
Now consider three types of advertising upon your site. You may even stop up mixing these types.
6. Consider Google AdSense Text And Display Advertising
Google is the biggest advertising company on the Internet. Their AdWords ads that appear on search results generate a enormous amount of revenue for the company. But you can put Google AdSense ads on your own website. To learn more, see https://www.google.com/adsense/
The advantage of AdSense ads is that Google tries hard to display only ads that are relevant to the keywords on your webpage. Also, they have millions of advertisers, many of whom are finding good results advertising on sites like yours. You dont have to locate the advertisers. Google does it for you. And Google seems to pay publisher sites like yours about half of the revenue it receives from the advertisers.
This can be an ideal solution for many little business sites. Since the ads are targeted according to your content, they command a higher bid price than un-targeted ads. Also experiment with display ads (image ads) through Google AdSense.
Bottom-Line : The best option is display every types of ads upon your site and let google decide which one is better at that time to display ad upon that position.
7. Consider Display Ads From Ad And Affiliate Networks
A second nice of advertising source are networks beyond Google. There are two main types of networks: ad networks and affiliate networks.
Ad networks. These are companies that you contract with to display their clients ads on your website. They may pay you on a CPM basis (perhaps 50 cents to several dollars per thousand ad displays or less), or they may pay on a Cost Per Click basis. Search on ad networks and youll locate lists of these.
Some of the better known include ValueClick, AdBrite, Burst Media, Casale Media, Kontera, Chitka, Tribal Fusion, and Bidvertiser. Some ad networks are focused primarily on one sector; others offer ads across many industries.
The problem Ive seen is that ads arent usually closely targeted to your content, but only to your general industry. Consequently, the click-through rate tends to be lower and your revenue is lower. If your website isnt highly targeted on a tall priced commercial niche, however, an ad network may be your best source of ads.
Affiliate networks. Well consider affiliate marketing in another article in this series. However, affiliate networks fit here, since they offer display ads from many advertisers.
The major difference from ad networks is that, while ad networks usually pay upon a CPM or CPC basis, affiliate networks tend to pay primarily upon a CPA (cost per action) basis, when a purchase or lead results from the click. Search upon affiliate networks to see lists of these. Some larger affiliate networks to explore are: CJ (Commission Junction), ClickBooth, ClickBank, Shareasale, and Linkshare.
You can typically pick the ad and ad sizes you want to display upon your site as well as the advertisers you think will provide the best revenue for you. However, the individual advertiser may want to approve your site before allowing you to place its ads upon your site.
Bottom Line: Try to pick only those ads which are closely related to your tall placed keywords on the search engine, otherwise i am afraid, all your efforts to earn huge money online will end in fumes.
8. Consider Employing A Sales Rep To Sell CPM Ads
If youre finding great success in earning advertising revenue upon your site, you might consider employing an agency to act as a sales representative to seek advertisers for your site.
Sales reps are advertising professionals who are able to work out CPM deals directly with prime advertisers media buyers deals that you wouldnt be able to land yourself, since experienced sales reps have inside industry knowledge and an extensive network of contacts. If you have a relatively lucrative advertising potential, this may the best way to profit the most money for your ads.
However, getting a sales rep has three potential downsides:
- Good sales reps wont even consider working with you if you dont have a lot of traffic and potential for a lot of ad sales revenue.
- Good sales reps request a hefty percentage of the overall ad revenue for their services.
- Finding a great, hard-working, productive sales rep for your company is a hit-and-miss venture. You may have to attempt several sales reps before finding the one that is a great fit for your company.
Hopefully, this overview of the steps involved in developing advertising revenue for your website will bring a healthy dose of realism. Many sites have tiny advertising potential. But if yours does and if youre willing to work difficult enough to manufacture it you might even be able to earn enough money to afford a vacation to the beach now and then, so long as you can locate the time.
There are three main methods of pricing advertising:
- CPM (cost per thousand views). This is the traditional way television, radio, magazine, and newspaper advertising is sold. A few higher value sites can sell ads this way on the Internet, but its not easy.
- CPC (cost per click) or PPC (pay per click). In this pay-for-performance model, the advertiser pays only if a potential customer cares enough about the ad to click on it. By far the largest amount of Internet advertising is sold via this model.
- CPA (cost per action) is either pay-per-lead or pay-per-sale. Affiliate marketing (which well explore in another article in this series) runs upon this model.
Now lets see at the 8 steps to ad revenue generation
1. Provide High Quality Content Centered Around A Commercially Viable Industry
Unless your website is related to an industry that is commercially viable, the chances are you wont be able to make much money on advertising. Simply speaking, advertisers will only pay you for advertising if it helps them make money. This is the only reason right now a lots of new blogs are coming in mobile
I have a friend who is a true expert on English grammar. He has developed a whole website around correct grammatical usage. Its even getting some traffic. Consider who such a site might attract:
- English teachers
- Non-native speakers trying to learn correct English
- Students who have an assignment to complete for class
Are these people likely to spend money upon this subject? Not likely. A dictionary publisher might desire to advertise here, but since the book sells for $25 or less and there isnt hot competition for dictionaries these days, publishers wont pay much for advertising. If you had online English classes, you might want to advertise. But yet, these ads wouldnt sell for much.
Should my grammatical friend expect much advertising revenue? No.
I have another friend who has a nursing website that has attracted interest from pharmaceuticals. Since the drug industry is very competitive and sells some tall priced products, this kind of website has the potential to make fine money, if developed properly.
Not only do you need a commercial field, you must also provide high quality content:
- You wont gain much attention if people dont learn from your website. If they learn, theyre more likely to return.
- The Google Panda algorithm update tends to give lower rankings to sites with poor content, measured by such things as bounce rate, the presence of obtrusive ads, and evidence of scraping or duplication of something upon another site.
- Internet users are getting more sophisticated and wont settle for mediocre content. Theyll leave speedily if they dont find what theyre looking for.
2. Optimize Your Content On High-Priced Keywords
Assuming that youve got step 1 under control, now move to optimize your content around high-priced keywords. You can use the Google AdWords Keyword Tool to locate out what keywords acquire the highest bids in your niche.
You optimize your content in two primary ways.
- Keyword focus. Select the two or three dozen highest priced keywords in your industry or niche. Then write content about these topics.
- Keyword placement. Put high-priced keywords (wherever appropriate) in your:
- Title tags
- Subheadings
- Alt tags for graphics
- Filenames for graphics and webpages
- In hypertext linked words and phrases.
- In the first and last paragraphs
Its not enough to have good content. Youll want to focus your efforts on the most profitable topics, and then make positive your content is indexed correctly by the search engines for these profitable keywords.
I have already published an article how to find out most profitable buyer keywords using free adwords tools. before moving upon next point, it is highly advised to digest this article properly.
3. Generate Lots Of Traffic To Your Site
Perhaps this goes without saying, but unless you have lots and lots of traffic to your website, you wont make much money selling advertising. How do you get traffic? This is a complex topic, but mainly three ways:
- Search Rankings. Get highly ranked on the search engines for your keywords. In part, you achieve this by step 2
- Links. Get links and recommendations to your website from other sites, blogs, social media, directories, etc.
- Ads. Pay for advertising to get people to your site so theyll look the advertising there.
If you were to attempt to sell advertising directly, one of the first questions their media buyers will ask you is: What is your monthly number of unique visitors or pageviews? Unless you have healthy numbers, they wont pursue you. Get the traffic and you may begin to attract interested advertisers.
if you are trying to sell ads space directly , then provide all the critical matrices like page rank, Alexa rank, unique page view per day , types of visitors coming from, source of traffic , your highly placed keywords, and not to forget your rates for each ad zone.
Google analytics and state-counters are two commonly used analytical tools most bloggers used to collect every these types of matrices.
4. Determine What Kind Of Advertising Is Selling In This Niche
If youre pursuing an advertising revenue strategy for your site, you will have done a lot of looking at competition websites to see what makes them good and to determine how you can be even better.
Type and Size of Advertising. Is most of the advertizing in your industry Google text ads or display ads (that is, graphic ads)? If display ads are popular, what size appears most often?
As of February 28, 2011, the Internet Advertising Bureau (IAB) lists seven standard ad units (dimensions in pixels are in parentheses):
- Medium Rectangle (300 x 250)
- Rectangle (180 x 150)
- Leaderboard (728 x 90)
- Skyscraper (160 x 600)
- Half Page Ad (300 x 600)
- Button 2 (120 x 60)
- Microbar (88 x 31)
One size thats shown as delisted is the Full Banner (468 x 60). Youll still see this widely on the Internet, but not upon sites that are seeking to sell to advertisers that pay well. Sometimes youll see other sizes, but for designing your own page, stick to the most well-liked sizes in your niche or industry.
Source of Advertising. Now see deeper to determine the source of advertising. Most third-party ads have two URLs.
- Intermediate URL of the ad server. The adserver is the company that displays the ad as well as counting and collecting information upon the click-through, then redirects the users web browser to the
- Destination URL upon the landing page of the advertisers website, where the Internet user is supposed to end up.
If you can figure out what the adserver company is, you can learn something about the advertising type. The intermediate URL can sometimes be seen by putting your cursor over the ad (without clicking) and looking for a URL at the bottom left of your web browser frame. However, some types of ad technologies dont disclose the intermediate URL and its difficult to see in the URL in the bar at the summit of your browser, since it redirects so quick. Another approach is to right-click to view source.
What youre looking for is the name of the adserving company (not the brand of the ad serving software). For example, DoubleClick (now owned by Google) is often used to display higher-priced ads upon better sites. Ad networks, on the other hand, display lower-priced ads. Youll see some of the names of ad networks in step 7 under. The detective work you do here may pay off in useful intelligence to help you manufacture your own strategy.
5. Design Your Web Page Template For Advertising
Now that youve gotten an idea of how companies tend to advertise in your niche or industry, you need to design your webpage template to accommodate the most well-liked ad sizes. Be cautious not to so overload your webpage template so it looks cluttered.
Dont be selfish.
A few ads designed to fit nicely on your webpage will achieve a professional appearance without looking overdone. And only the most prominent ads will acquire many click-throughs anyway.
Typically, a site offering advertising will display a leaderboard (72890) across the summit, with another ad size along the right side of the page.
Google AdSense ads can be placed anywhere on the page. But too often they tend to clutter the site and create it more hard for readers to gain to the information they desire. Be wise and experiment.
Now consider three types of advertising upon your site. You may even stop up mixing these types.
6. Consider Google AdSense Text And Display Advertising
Google is the biggest advertising company on the Internet. Their AdWords ads that appear on search results generate a enormous amount of revenue for the company. But you can put Google AdSense ads on your own website. To learn more, see https://www.google.com/adsense/
The advantage of AdSense ads is that Google tries hard to display only ads that are relevant to the keywords on your webpage. Also, they have millions of advertisers, many of whom are finding good results advertising on sites like yours. You dont have to locate the advertisers. Google does it for you. And Google seems to pay publisher sites like yours about half of the revenue it receives from the advertisers.
This can be an ideal solution for many little business sites. Since the ads are targeted according to your content, they command a higher bid price than un-targeted ads. Also experiment with display ads (image ads) through Google AdSense.
Bottom-Line : The best option is display every types of ads upon your site and let google decide which one is better at that time to display ad upon that position.
7. Consider Display Ads From Ad And Affiliate Networks
A second nice of advertising source are networks beyond Google. There are two main types of networks: ad networks and affiliate networks.
Ad networks. These are companies that you contract with to display their clients ads on your website. They may pay you on a CPM basis (perhaps 50 cents to several dollars per thousand ad displays or less), or they may pay on a Cost Per Click basis. Search on ad networks and youll locate lists of these.
Some of the better known include ValueClick, AdBrite, Burst Media, Casale Media, Kontera, Chitka, Tribal Fusion, and Bidvertiser. Some ad networks are focused primarily on one sector; others offer ads across many industries.
The problem Ive seen is that ads arent usually closely targeted to your content, but only to your general industry. Consequently, the click-through rate tends to be lower and your revenue is lower. If your website isnt highly targeted on a tall priced commercial niche, however, an ad network may be your best source of ads.
Affiliate networks. Well consider affiliate marketing in another article in this series. However, affiliate networks fit here, since they offer display ads from many advertisers.
The major difference from ad networks is that, while ad networks usually pay upon a CPM or CPC basis, affiliate networks tend to pay primarily upon a CPA (cost per action) basis, when a purchase or lead results from the click. Search upon affiliate networks to see lists of these. Some larger affiliate networks to explore are: CJ (Commission Junction), ClickBooth, ClickBank, Shareasale, and Linkshare.
You can typically pick the ad and ad sizes you want to display upon your site as well as the advertisers you think will provide the best revenue for you. However, the individual advertiser may want to approve your site before allowing you to place its ads upon your site.
Bottom Line: Try to pick only those ads which are closely related to your tall placed keywords on the search engine, otherwise i am afraid, all your efforts to earn huge money online will end in fumes.
8. Consider Employing A Sales Rep To Sell CPM Ads
If youre finding great success in earning advertising revenue upon your site, you might consider employing an agency to act as a sales representative to seek advertisers for your site.
Sales reps are advertising professionals who are able to work out CPM deals directly with prime advertisers media buyers deals that you wouldnt be able to land yourself, since experienced sales reps have inside industry knowledge and an extensive network of contacts. If you have a relatively lucrative advertising potential, this may the best way to profit the most money for your ads.
However, getting a sales rep has three potential downsides:
- Good sales reps wont even consider working with you if you dont have a lot of traffic and potential for a lot of ad sales revenue.
- Good sales reps request a hefty percentage of the overall ad revenue for their services.
- Finding a great, hard-working, productive sales rep for your company is a hit-and-miss venture. You may have to attempt several sales reps before finding the one that is a great fit for your company.
Hopefully, this overview of the steps involved in developing advertising revenue for your website will bring a healthy dose of realism. Many sites have tiny advertising potential. But if yours does and if youre willing to work difficult enough to manufacture it you might even be able to earn enough money to afford a vacation to the beach now and then, so long as you can locate the time.
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